Visual Communication: Marketing & Industry Information

Using statistical and market information is essential for reports, essays, case studies and creative work. It demonstrates an evidence basis for your work, and an understanding of consumer behaviour and the markets you're researching. 

The Library can provide you with access to this information, as well as information about the industry, and details of  production companies, ad agencies and studios working in particular areas.

Market and industry information is a crucial tool when writing reports or essays about developments in retail and other markets. These sources can help you find marketing information and data:

Data from companies or websites can sometimes be biased and misleading. Reliable statistics are generally produced by government agencies, dedicated statistical departments and other official organisations: 

Office for National Statistics
UK's largest independent producer of official statistics, including business, employment, population, health and environmental data.

Government Departments & Agencies
UK government information, data and reports on matters such as immigration, tobacco, social housing, sport, gambling, the environment, etc. 

Eurostat
Statistics from the European Union. Includes data on health, education, food and packaging, tourism, population, climate change and more.

Data.gov
USA Government's open data. Information on retail, trade, climate, health, education and other sectors, at a federal, state, and local level.