Media, Marketing and Advertising: Market Research & Trends

Using statistical and market information is essential for reports, essays, case studies and creative work. It demonstrates an evidence basis for your work, and an understanding of consumer behaviour, trends and the markets you're researching. 

The Library can provide you with access to this information, as well as trend forecasting databases, news about the industry, and details of agencies and studios working in particular areas.

AdAge and Adweek are both American trade magazine publishing news, analysis, and data on the marketing and media industry.

Topics include ad campaigns, branding strategies, consumer trends, data-driven marketing, digital and social media marketing.

Consumer and trend information is a crucial tool when writing reports or essays about developments in retail and other markets. These sources can help you find consumer information and data:

Data from companies or websites can sometimes be biased and misleading. Reliable statistics are generally produced by government agencies, dedicated statistical departments and other official organisations: 

Office for National Statistics
UK's largest independent producer of official statistics, including business, employment, population, health and environmental data.

Government Departments & Agencies
UK government information, data and reports on matters such as immigration, tobacco, social housing, sport, gambling, the environment, etc. 

London Datastore
Free and open data-sharing portal  where anyone can access data relating to the capital. 

Eurostat
Statistics from the European Union. Includes data on health, education, food and packaging, tourism, population, climate change and more.

Data.gov
USA Government's open data. Information on retail, trade, climate, health, education and other sectors, at a federal, state, and local level.